Sierra Image Works was established in 1990. We are committed to providing creative solutions and excellent customer service in the areas of web design, online marketing, and branding. In addition we offer strategy & research as well as original art services. Based in the San Francisco Bay Area, our business is focused on helping companies realize their potential by making the initial contact with customers both memorable and valuable to the target audience.
The process is very customer focused and starts by understanding the SIW client’s goals and objectives. Working with a SIW designer, a collaborative plan is put together to best suit each company’s individual needs.
The World Wide Web is often the first place a prospective customer will see the branding and product offering of a business. It is a very competitive arena that is unforgiving to companies that do not connect quickly and effectively with the people they are trying to reach. It is all too easy to choose someone else when a website is not visually appealing or difficult to navigate. A successful piece of collateral (web or print or other messaging device) must grab the user’s attention and hold it long enough for them to see the unique value the company has to offer. How a website appeals to an individual is often a matter of feel, but it starts with effective visual presentation. At SIW, our years of experience as well as our fundamental grounding in creative and artistic principles, allows us to capture the imagination of customers and focus them to the correct product or value statement.
As important as a standout branding statement is to a business, it is no more important than the bottom line. Cost is an important consideration when designing and implementing your company’s marketing strategy. At SIW we offer a very competitive cost structure that is often much less than what is offered by the largest development groups. Low overhead, the latest tools, and a network of development resources, allows SIW to keep costs low while still offering the complete line of services you would expect from a full service creative agency. Client satisfaction is key, and the SIW group quotation process is designed to offer the highest quality product that fits the budget and goals of each business we work with. Functionality is defined by the user to fit their particular company requirements and overall spending targets.
The key to a successful marketing campaign is working with the client to understand both the internal needs of the business as well as the customers they serve. At SIW we look forward to establishing a relationship with our clients that helps them to realize their customer goals in the context of value to the bottom line. Please allow us to assist you to realize your creative vision.